Monday, January 4, 2010

The Wave continues to build...are you ready?

One of my consulting friends and peers has really felt how the Marketing Reality has changed.

In fact, George also honed in on how most people aren't even getting what has changed and how. Obviously, Mr. Moskoff can tell something is up!

George absolutely nails how most of us feel about these things today.

You may remember that a few months ago I challenged you to ask other professionals how they react when they know that elevator/snap/30-second commercial is approaching as an insert into a conversation. I asked this question for over 2 months. This was a casual pole--and over 90% of the folks who have been in the biz for a few years admitted they don't even listen any more.

So I'm with George--just stop! Stop saying things people no longer want to hear simply because the "experts" tell us to. If it's not true to your're better saying nothing and simply asking the other person a question.

In our culture, the question "What do you do?" has taken on the same meaning as the greeting, "How are you doing?" Very few who ask the question actually want to know, and we've all learned that the expected response is "I'm fine" regardless what's true.

So are you willing? Are you willing to go against the grain of all the experts out there and stop answering the questions, "What do you do?" and even better, stop asking it?

I trust you will seriously consider it. At the very least, you'll be moving a small step closer to the New Marketing Reality.

Watch tomorrow for the announcement for the New Marketing Reality introductory class that is going to be repeated in January and February. The first, select group really enjoyed the debut and we had a super time. There's even more information that the first time through and more detail on what's going on and what's changed. See ya tomorrow!

Heidi Sue

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