Friday, April 16, 2010

What Does Success in Reverse Look Like?

Have you paid much attention to some of the colorful details of how Richard Branson made his way to success? While I don’t endorse specifically breaking the law, Mr. Branson clearly understands the value of doing things in the unexpected, unendorsed way.

Early on he signed music groups that were controversial and others were unwilling to take risk on. From odd music (have you checked out Baa, Baa, Black Sheep) to obscure musical styles, Branson stepped into places that others were not willing to explore. In fact, professional music probably would’ve told him NOT to take these risks and go to these places to succeed.

And you can see how well it has worked for Branson and Virgin brand, right?

So what places, people, and directions that you are seriously interested in that people consistently tell you won’t work, is the wrong direction, or a bad idea?

Here are a couple of quick tips to figure out if this is true, or not…

· Search the Internet for competitors: if you find none or a lot, those who think it’s a bad idea just might be right. If you find only a few, you could very well be on to something.

· Imagine who might want to buy this “bad idea”—and then go talk to at least 30 people who have the need , problem or pain that this bad idea could solve. Find out if the customers you imagine are actually out there any where.

· Answer this question: “What is the gap, lack or need that will never be filled if I don’t go after my ‘bad idea’?” Then hit the Internet again and see what else is out there and how much different is your idea? When your idea is very different from what you can find, the success potential is huge AND it’s going to be a lot of work to get there. If your idea is some easier, you’re looking at less work to get it in the market and more work to sell enough versions to make a good amount of money.

Once you done all—yes all!—of this investigations you’ll have a baseline sense of where you’re at and if you want to pursue this specific idea. Or put your creativity back on and come up with more ideas.

Here’s to the rule breakers! Tradition has value and so does operating outside the box.

Wishing you Success & Heart,
Heidi Sue

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