Friday, May 7, 2010

The Benefit of Your Values in Business

Have you been out in the blogosphere? Listening to the news?

In many arenas the idea of value continues to be a hot topic. Maybe you wonder how weaving your values into your own business can make a difference. Let's take a quick look at some of the ways aligning your values with your business creates benefit.

  • Energy: Many business owners end up in a situation where a close alignment exists between skills or abilities and the business they chose. However, your abilities are not what create passion and energy for your work. This comes from an entirely different relationship. Feeling burned out? Overwhelmed at work? You may be focusing on abilities and not values in your relationship to your business.
  • Fulfillment: One of my best friends worked for a very wealthy man for years. She watched as his company launched a very successful IPO, his family bought a real mansion (17 bedrooms!), and experienced many more monetary blessings. At the same time, it was clear that the money was never enough. Similiar to energy, fulfillment or satisfaction must be met by deeper needs and desires than simply accumulation.
  • Convictions: If your work is not directly connected to passion and values you may find it much easier to nudge the line in what is or is not okay methods for succeeding in your business. Your values lend power to holding the line for your convictions--when business is simply about business and nothing more, the motivation to maintain that line when it's tough is much lower.

No matter what you choose to do for work, the very first question is does it match your values--what matters to you most. Without that clarity you experience everything from it's hard to stick with something to being willing to just do a half-hearted job.

What can you do today to more closely align your values and your work?

Wishing you success & heart,
Heidi Sue

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